Who we are and what we do...
Boot Buddy Ltd is a family run and owned British company based in Stourport-on-Severn in the West Midlands. We operate from a 2700 square foot industrial unit on Wilden Lane Industrial estate, and make or assemble all our products in house with the aid of a small but hard working team of employees.
Our company began with the idea of protecting our cars from overspilling buckets that used to sit precariously in our boots while we travel to and from window cleaning customers. While our cars were humble, our desire to protect them from water spills, bad smells and damage moved us to design a small rubber tray, shaped to the length and width of our boots, to catch any spilling water that would normally end up soaked into the carpet. After going through several design changes, all taking place within our garden shed, we settled on a design and decided to try and sell our product online. We agreed on our name, Boot Buddy, built our own website, and began our journey!
Despite our strong belief in our product, sales were not forthcoming. We tried everything to boost interest, from multiple website changes, to expensive online advertising. For the first 6 months we saw very little progress.
With persistence and family support, we continued to chase sales and explore alternative avenues of marketing. In time we began to get requests from website visitors for a higher sided version of our boot tray, specifically to protect their boot carpet from dog hair. While we hadn't made any prototypes for a high sided boot tray, we began to make them and tried selling them online.
Before we knew it...
We were making regular sales online, for a variety of cars, and in order to keep up with the small but increasing demand we made the decision to move out of the shed, and lease a very affordable workshop, converted from a horses stable down the road. It was freezing cold, or uncomfortably hot, and thanks to the "open plan" nature of the stable, it was rather smelly and dusty, most likely due to our horsey neighbour. But the extra room allowed us to produce our liners quicker and easier which by this point were being made out of a foam backed plastic instead of the rubber we originally used.
After steady and growing sales we converted to a thicker tougher Polypropylene plastic, and were able to purchase larger quantities of materials to save cost, and while we had enough room to manufacture in our stable, the uncomfortable working conditions moved us to relocate to the front room of our house, which was notably warmer, and considerably less pungent! It also made it easier to welcome customers for our measure and fit service, where we would measure a customers boot, and make our products while they wait. This set up lasted us for over a year, but as demand grew storage became an issue, and the invasive nature of a factory in your front room became less than ideal! So we made the bold move to rent a basement warehouse in Stourport to allow further growth.
3 years later...
We relocated again to a much larger and better suited unit on the same estate, and that's where we currently operate from. Our customer base continues to grow, and we all work tirelessly to provide a high level of service and continually evolving products. We don't believe in standing still, so day on day, we are making improvements to our website, our products, and our quality of customer care. We aim to keep our growth steady and our customers happy, and we all at Boot Buddy Ltd appreciate your custom and support! Please don't hesitate to contact us, and offer any suggestions to help us improve our service.
- Boot Buddy Ltd Management
We also manufacture auto cargo liners under license in the USA for the American and Canadian car owners.